Hrithik Roshan Replaces Salman Khan

Last year, beverage giant Coca Cola signed Salman Khan to endorse Thums Up after the firm dropped Akshay Kumar, ending almost a decade-old association with the actor. In the latest move, Salman has been replaced by Hrithik Roshan as Mountain Dew's new celebrity face after the firm ended its deal with the Dabangg (2010) star.
According to PepsiCo India (the makers of Mountain Dew), Hrithik "truly reflects the daring, bold and fearless persona of the brand and its consumers." Interestingly, this is the latest deal to be bagged by Hrithik, who endorses around a dozen other brands including Hero, Acer, iBall and Liberty, among others.